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COVID-19 Resources

With the uncertainty surrounding the spread of COVID-19, it is critical for dive retailers and all small dive businesses to stay in front of their customers and to utilize all the resources available to them. 

Below you will find a collection of resources compiled for you by DEMA. 



COVID-19 Updates

DEMA has created a web page for all industry members, which contains pertinent articles on travel, equipment usage and cleaning, and health guidelines from the WHO and CDC, as well as links to outbreak monitoring services. 

Retail Reopening Guide Series

As the U.S. federal government, states and local governments consider a post-COVID-19 economy, retailers are seeking ways to protect customers and employees, while safely reopening their businesses. DEMA's new Retailer Reopening Series includes guidance broken down into three phases:

  1. Reopening Phase I: Considerations for E-commerce, Contactless Curbside Pickup & At-home Delivery and other topics common to all phases of reopening
  2. Reopening Phase II: Re-opening with Social Distancing and Reduced Occupancy
  3. Reopening Phase III: Create Your Own New Normal - Establish Protection, then Lift Restrictions 

All three guides are now available for download. Click through and access the guides today! 

CARES Act to Offer Assistance to U.S. Small Businesses 

The programs and initiatives in the Coronavirus Aid, Relief, and Economic Security (CARES) Act that was just passed by the U.S. Congress and signed by the President are intended to assist U.S. business owners with whatever needs they have right now. Many U.S. diving businesses could be eligible and you should review this material to help determine your businesses’ eligibility.

When implemented, there will be many new resources available for U.S. small businesses, as well as certain non-profits and other employers. This guide provides information about the major programs and initiatives that will soon be available from the Small Business Administration (SBA) to address these needs, as well as some additional tax provisions that are outside the scope of SBA.

DEMA encourages every U.S. diving business to review The Small Business Owners Guide to the CARES Act and apply for these resources.


Online Business Seminars and Webinars

DEMA is providing direct access to resources for the industry to help deal with the business issues that are arising from the government intervention due to COVID-19.  As we locate additional seminars and other business resources, the list will be updated.

Five Resources to Protect Your Dive Business in the Face of COVID-19

With the uncertainty surrounding the spread of COVID-19 and the latest information that the effects of this National Emergency could continue into the summer, it is critical for dive retailers and all small dive businesses to stay in front of their customers, and to utilize all the resources available to them.  
DEMA suggests several resources from the federal government and from DEMA for Members to consider during this crisis.


Additional HR, Business, and Marketing Resources

In addition to DEMA's "Five Resources to Protect Your Dive Business in the Face of COVID-19," these additional resources can help provide your business with the valuable information during these challenging times.


Free Shareable Images to Use During COVID-19

During this time, it is imperative that your business remains visible to your customers. Make sure you are continuously communicating about your operation, talking about diving, and generally keeping customers and local divers engaged. Time after time, businesses that keep promoting their operations and services come out better and faster following a crisis when they have continued marketing.

Please feel free to share these images on your social media platforms to keep your clientele and community engaged with your business and the industry.


Subscribe to DEMA’s Go Dive Now Marketing Digest

This email subscription goes out twice a month with marketing ideas as well as suggestions for social media and promotional content, using materials from the Go Dive Now Member Toolkit. The content offered in the Go Dive Now Marketing Digest can help you spend less time worrying about creating content and more time focusing on your customers and business.


Member-to-Member Ideas During Tough Times 

Here you will find a collection of positive advice, best practices, and experiences with other Members of the industry to help us get through this together. Share with us what you are doing to help your business succeed during this crisis.


Home Schooling Resources

If you have educational images, posters, presentations, videos, etc. that teach children about diving, diving with family, ocean life, biology or sciences related to diving, or other related topics, consider sharing them with DEMA. We will compile a list and share with our online communities to help parents and others who are looking for educational resources for their children. To share, please click the link below and submit your resources.


 Helpful Online Business Articles

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |