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COVID-19 Resources

With the uncertainty surrounding the spread of COVID-19, it is critical for dive retailers and all small dive businesses to stay in front of their customers and to utilize all the resources available to them. 

Below you will find a collection of resources compiled for you by DEMA. 


COVID-19 Updates

DEMA has created a web page for all industry members, which contains pertinent articles on travel, equipment usage and cleaning, and health guidelines from the WHO and CDC, as well as links to outbreak monitoring services. 

Five Resources to Protect Your Dive Business in the Face of COVID-19

With the uncertainty surrounding the spread of COVID-19 and the latest information that the effects of this National Emergency could continue into the summer, it is critical for dive retailers and all small dive businesses to stay in front of their customers, and to utilize all the resources available to them.  
DEMA suggests several resources from the federal government and from DEMA for Members to consider during this crisis.


Additional HR, Business, and Marketing Resources

In addition to DEMA's "Five Resources to Protect Your Dive Business in the Face of COVID-19," these additional resources can help provide your business with the valuable information during these challenging times.


On-Demand Webinar: 911 for You and Your Small Business with Tom Shay, Profits Plus

Join Tom Shay of Profits Plus for this 60-minute on-demand webinar targeted for small businesses. Tom will provide ideas, strategies and thoughts to help retailers and other small organizations during these difficult times. 

Shay, a recurring DEMA-Show speaker, is a small business management expert who created Profits Plus based upon his years of experience in a family-owned business. Tom is a fourth-generation business owner. He is also an author of thirteen books, a college text book, a columnist for over 70 trade magazines, business coach and small business keynote speaker. Tom has provided this webinar to DEMA members and the diving industry at no cost.


Free Shareable Images to Use During COVID-19

During this time, it is imperative that your business remains visible to your customers. Make sure you are continuously communicating about your operation, talking about diving, and generally keeping customers and local divers engaged. Time after time, businesses that keep promoting their operations and services come out better and faster following a crisis when they have continued marketing.

Please feel free to share these images on your social media platforms to keep your clientele and community engaged with your business and the industry.


Subscribe to DEMA’s Go Dive Now Marketing Digest

This email subscription goes out twice a month with marketing ideas as well as suggestions for social media and promotional content, using materials from the Go Dive Now Member Toolkit. The content offered in the Go Dive Now Marketing Digest can help you spend less time worrying about creating content and more time focusing on your customers and business.


Member-to-Member Ideas During Tough Times 

Here you will find a collection of advice, best practices, and experiences of our Members to help us get through this together. Share with us what you are doing to help your business succeed during this crisis.


Home Schooling Resources

If you have educational images, posters, presentations, videos, etc. that teach children about diving, diving with family, ocean life, biology or sciences related to diving, or other related topics, consider sharing them with DEMA. We will compile a list and share with our online communities to help parents and others who are looking for educational resources for their children. To share, please click the link below and submit your resources.


DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |