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With the uncertainty surrounding the spread of COVID-19, it is critical for dive retailers and all small dive businesses to stay in front of their customers and to utilize all the resources available to them.
DEMA has created a web page for all industry members, which contains pertinent articles on travel, equipment usage and cleaning, and health guidelines from the WHO and CDC, as well as links to outbreak monitoring services.
As the U.S. federal government, states and local governments consider a post-COVID-19 economy, retailers are seeking ways to protect customers and employees, while safely reopening their businesses. DEMA's new Retailer Reopening Series includes guidance broken down into three phases:
Phase I and Phase II are now available for download. Click through and access the guides today!
DEMA is providing direct access to resources for the industry to help deal with the business issues that are arising from the government intervention due to COVID-19. As we locate additional seminars and other business resources, the list
will be updated.
With the uncertainty surrounding the spread of COVID-19 and the latest information that the effects of this National Emergency could continue into the summer, it is critical for dive retailers and all small dive businesses to stay in front of
their customers, and to utilize all the resources available to them.
In addition to DEMA's "Five Resources to Protect Your Dive Business in the Face of COVID-19," these additional resources can
help provide your business with the valuable information during these challenging times.
During this time, it is imperative that your business remains visible to your customers. Make sure you are continuously communicating about your operation, talking about diving, and generally keeping customers and local divers engaged. Time after
time, businesses that keep promoting their operations and services come out better and faster following a crisis when they have continued marketing.
This email subscription goes out twice a month with marketing ideas as well as suggestions for social media and promotional content, using materials from the Go Dive Now Member Toolkit. The content offered in the Go Dive Now Marketing Digest can
help you spend less time worrying about creating content and more time focusing on your customers and business.
Here you will find a collection of positive advice, best practices, and experiences with other Members of the industry to help us get through this together. Share with us what you are doing to help your business succeed during this crisis.
If you have educational images, posters, presentations, videos, etc. that teach children about diving, diving with family, ocean life, biology or sciences related to diving, or other related topics, consider sharing them with DEMA. We will compile
a list and share with our online communities to help parents and others who are looking for educational resources for their children. To share, please click the link below and submit your resources.