Below you will find social media content ideas that you can customize and share with your social media communities.

Helpful Tips:

✔️ Don't forget to include an image with your post. Click here to log in and browse the exclusive DEMA Member Go Dive Now complimentary image library.

✔️ As appropriate, make sure your post includes your website and/or other contact information.

✔️ Be sure to supplement any of these with your own original posts, as well. You can promote your products and services, share interesting online articles, or even share relevant content that your followers have posted!

✔️ Be sure to include hashtags to help your content get discovered. Some hashtags for consideration include: #Scuba #ScubaDiving #Diving #Diver #ScubaDiver #Dive #TryDiving #TryScuba #StartYourAdventure #Adventure #Explore #Snorkel #Swim #Ocean #MarineAnimals #Travel #Destination #LocalDiving #DiveBuddy #DivingSpecialties #DivingCertification #GetCertified #OpenWater #Reef #Reefs #Tropical

SCROLL DOWN FOR FREE SOCIAL MEDIA IMAGES 👇

SOCIAL MEDIA POSTS IDEAS

DECEMBER 2024

Holiday-Shopping:

• Searching for a special gift for your favorite dive buddy? This holiday season, #ShopSmall with us! From unique treasures to must-have gear, we can help you find the perfect gift. [Insert your contact information or website here] #GoDiveNow
  
  
• 🎁 Still tackling that last-minute holiday shopping? No worries—we’ve got you covered! #ShopSmall with us and discover the perfect gifts to make the diver in your life smile.  [Insert your contact information or website here] #GoDiveNow

New Year’s Inspo:

• 🌟 Start the new year with an adventure! Why not explore something new and exciting? Reach out to us to learn more about our certification courses and start your journey toward becoming a certified diver. [Insert your contact information or website here] #GoDiveNow
  
  
• 🌟 New Year, New Adventures! 🌊 Ready to make a resolution you’ll love keeping? Become a certified diver and explore the wonders beneath the surface. We offer a variety of courses to fit your goals—reach out for more details and start your underwater journey today!  [Insert your contact information or website and use free image, "Explore 2025," available below] #GoDiveNow

Engage:

• #TBT: Share a photo from one of your favorite dives of 2024. Share it with us and tag your dive buddy below! #GoDiveNow
  
  
• What’s a fascinating fact you recently learned about our oceans or marine life? Share it with us in the comments below! #GoDiveNow

Ask a Question:

• Do you have a dive trip planned during the holidays? Tell us all about it below! #GoDiveNow
  
  
• What new skills or specialty courses do you have your eye on in 2025? #GoDiveNow

Additional content idea for this month:

Even with the annual Small Business Saturday behind us, you can still leverage the "Shop Small" campaign to encourage shoppers to shop locally with you by using exclusive free materials and resources:

• Social media assets
• Signage and supplies
• Put your business on the Shop Small® Map
• And much more!

Access Shop Small® materials here and start promoting your store and engage with your community's holiday shoppers today!

NOVEMBER 2024

Engage Your Followers:

• THIS OR THAT! Night diving versus daytime diving: a debate that always gets divers talking. Which do you prefer? Share your thoughts in the comments below! #GoDiveNow [Use free image, "This or That: Night or Day," available below]
  
  
• 🌊 Have you discovered any new dive sites this past month? Share your recent underwater adventures with us in the comments! Don’t forget to tag your dive buddies – let’s inspire each other to explore more! #GoDiveNow

Encourage and Inspire:

• Unlock a world of adventure by earning your diving certification! Don’t wait—get in touch with us today to start your journey. [Insert your contact information or website.] #GoDiveNow
  
  
• Already a certified Open Water Diver? There are so many skills left to explore! Contact us to discover the specialty courses we offer and keep growing your dive expertise. [Insert your contact information or website.] #GoDiveNow
  

Drop Some Knowledge:

• The ideal dive exposure suit is the one that fits your unique diving needs. Need some help finding the right match? Get some guidance here: https://bit.ly/3H3hzc5 #GoDiveNow
  
  
• Did you know scuba diving can boost your well-being and help reduce stress? This study has us all ready to gear up and dive in! Explore the findings here: http://bit.ly/3Ej8jAf #GoDiveNow
  

Ask a Question:

• Quality time with friends and family, stress relief, and the thrill of exploring the underwater world... What drives YOU to dive? Share your motivation! #GoDiveNow
  
  
• (Fill in the blank!) My favorite thing about being a diver is_____________. #GoDiveNow
  

• Gratitude Posts
  Embrace the spirit of the season by creating content that celebrates gratitude for your local diving community, dedicated online followers, loyal staff, and valued customers. 
  Encourage your audience to reflect on the highlights of their diving experiences this year—new friendships, welcoming communities, thrilling adventures, and unforgettable memories. 
  Consider using the hashtag #GratefulDiver to inspire divers to share their appreciation and stories, making their expressions of gratitude easily discoverable for everyone in the diving community.
  
   

OCTOBER 2024

Engage Your Followers:

• [Post on October 13]
  Happy Treat Yo’ Self Day! Whether it’s a new piece of dive gear, booking the trip of a lifetime, or simply calling up your dive buddy and going on a local dive—treat yo’ self to something that will make your scuba heart smile! #GoDiveNow #TreatYoSelf [Use Image, “Treat Yo Self”]
  
  
• [Post on October 19]
  Happy Adventure Day! 🌟Today is the perfect excuse to ignite your adventurous spirit and dive into new experiences! Tag your adventurous dive buddies below and share your plans for your next grand adventure! 🌍🤿✨
  
  
• 🦑🌙 Calling all night-dwelling sea creatures! 🎃👻 This Halloween, help us dive into the spooktacular abyss—share your best scuba or ocean-inspired costume in the comments below! #GoDiveNow [Use Image, “Halloween2024”]

Encourage and Inspire:

• Adventure is out there—beneath the waves, waiting for you. Where will your next dive take you? Reach out to us to start your next adventure! [Insert your contact information or website.] #GoDiveNow
  
  
•  From vibrant coral reefs to mysterious shipwrecks, the ocean is full of adventures waiting to be uncovered. Contact us to learn how to take the first step towards becoming a certified diver! [Insert your contact information or website.] #GoDiveNow

Drop Some Knowledge:

• 📘 Do you know Archimedes' principle or the meaning of thermocline? Expand your dive knowledge with our Diver's Dictionary, featuring a complete guide to essential dive terms and definitions! https://bit.ly/3FaJiXC #GoDiveNow
  
  
• 🌊 Wreck diving lets you step into a preserved moment from history, uncovering captivating stories hidden beneath the waves. Discover why this unique dive experience draws adventurers from all over the world: https://bit.ly/3uvr7qC #GoDiveNow

Ask a Question:

• 🌍🤿 Ready to plan your next dream dive? Tell us—what are the top 3 destinations on your scuba bucket list? Drop your favorites in the comments and let’s inspire each other’s next underwater adventure! #GoDiveNow
  
  
• If you could be any marine creature for a day, which one would you choose and why? Share your underwater alter ego with us in the comments below! #GoDiveNow

Additional content idea for this month:

• Get in the Spirit 🎃
  This October, dive into a fun and unique way to engage your customers by hosting an underwater pumpkin carving contest! It's a great opportunity to bring your dive community together, showcase creativity, and offer an exciting challenge. Plus, it’s a memorable way to celebrate the spooky season while promoting dive safety and skills. Click here for some great tips on executing this fun activity.

SEPTEMBER 2024

Engage Your Followers:

• [Post on September 27th]
  Happy World Tourism Day! 🌍 What's the most unforgettable diving destination you've experienced? We’d love to see your favorite dive photos and hear the stories behind them. Tag the dive buddy who made the adventure even better! 🤿📸#GoDiveNow [Use Image, “World Tourism Day 2024” below]
  
  
• Have you ever stumbled upon something exciting during a DiveCaching (underwater geocaching) adventure? Share your discovery with us in the comments—photos are welcome! #GoDiveNow

Encourage and Inspire:

• Ever thought about becoming a certified diver? 🤿 Now’s the time to make it happen! Dive into your dream—visit our website to learn more about certification, and get in touch to kickstart your underwater adventure today! [Insert your contact information or website.] #GoDiveNow
  
  
• Already daydreaming about next year's dive season? 😎 We get it! It’s never too early to start planning your next underwater adventure. Drop us a line, and we’ll have you geared up and ready to dive faster than you can say "dive buddy"! [Insert your contact information or website.] #GoDiveNow

Drop Some Knowledge:

• Having trouble picking the perfect dive mask? 🤔 Let us help you find the one that fits your needs best: https://bit.ly/36ZRr1o #GoDiveNow
  
  
• Passionate about photography? 📸 Why not take your skills underwater! 🌊 Dive into the world of underwater photography and discover how these cameras, whether for stills or videos, work just like their land-based cousins—but with a splash of adventure. Check out what makes them unique: https://bit.ly/3kYiLDG #GoDiveNow

Ask a Question:

• Think back to the excitement of your very first dive! 🌊 Do you remember the thrill of taking that first breath underwater and feeling weightless in the depths? It’s a moment you never forget. We’d love to hear your story and see how it sparked your passion for diving. Share your memories with us! #GoDiveNow
  
  
• (Let's play a game!) If I could choose any marine creature to encounter during a dive, it would definitely be _____________. #GoDiveNow [Use free image, "Dream Encounter 2024," available below]

Additional content idea for this month:

• Highlight Customer Stories

  For September, a great social media strategy tip is to focus on celebrating and highlighting customer success stories and testimonials. As summer winds down and people return to their routines, it's a prime time to showcase how your business and/or services have positively impacted your customers and community. Share their stories through posts, videos, or interviews to build trust and credibility, and consider running a campaign encouraging other customers to share their experiences. This not only boosts engagement but also helps build a community around your business and brand.

AUGUST 2024

Engage Your Followers:

• Adventure awaits! Where should we dive next? Share your dream destinations with us! #GoDiveNow [Use free image, "Mentally, I’m Here” available below]
  
  
• Are you fluent in emojis? 😉 In the comments below, tell us all about your last dive…using ONLY emojis! #GoDiveNow
  
   

Encourage and Inspire:

• 🌊✨ Dreaming of the perfect diving getaway? Got big plans for future adventures? We're here to turn those dreams into reality! Reach out to us and let's start planning your unforgettable dive trip today. [Insert your contact information or website.] #GoDiveNow
  
  
• ☀️ The summer sun is still shining which means there's still time to plan that unforgettable dive trip. Give us a call and we'll help you make it happen! [Insert your contact information or website.] #GoDiveNow
  
   

Drop Some Knowledge:

• Ever wondered what makes Nitrox so special and why many divers prefer it? 🌊Learn more about the unique benefits of Nitrox diving right here: https://bit.ly/386LgJ6 #GoDiveNow
  
  
• Getting your dive certification is just the start of an incredible journey! There are endless specialty courses waiting for you to dive deeper and explore the wonders of the underwater world. Discover some of the most popular courses here: https://bit.ly/3xBSu29 #GoDiveNow
  
  

Ask a Question

• Over the years, scuba diving has made quite a splash on the big screen! 🌊🎬 Do you have a favorite scuba-themed movie or TV show that tops your list? Share it with us! #GoDiveNow
  
  
• Every dive is a unique and beautiful adventure. What's one unforgettable diving experience that will always stay with you? #GoDiveNow
  
  
• What memorable dive trips have you taken so far this year? Share a photo with us in the comments below! #GoDiveNow
  
  

Additional content idea for this month:

• August 17th is International Geocaching Day—Take it Underwater!
  

  Inspire your dive community’s sense of adventure by leveraging International Geocaching Day! Set up a geocache at your location or team up with other businesses in the area to create a story or series of caches for people to find. Better yet, hide underwater geocaches (divecaches) at popular local dive sites and provide clues to create an exciting treasure hunt experience for divers. This approach not only encourages participation but also promotes exploration of local dive spots. Promote the adventure on social media and encourage your followers to post about their discoveries. You can even offer special discounts or rewards for participants who find the most caches. This fun treasure hunt experience is an excellent opportunity to introduce newcomers to diving and divecaching, expand your customer base, and foster a sense of community and adventure among your customers.

JULY 2024

Holiday Inspired:

• [Post on July 30th] 
  Happy International Friendship Day! Tag a dive buddy below and share one of your favorite memories. #GoDiveNow 
  
  
• [Post on July 30th] 
  Happy World Snorkeling Day! Tag your favorite snorkeling buddy below and share one of your best discoveries. Bonus points if you can share a photo! #GoDiveNow [Use free image, "World Snorkeling Day 2024," available below]
  

Encourage and Inspire:

• Thinking about a staycation? Dive into adventure right here at home! Contact us to discover hidden local gems. As local experts, we know all the best spots! 😉 [Insert your contact information or website.] #GoDiveNow
  
  
• Planning your next dive trip? Let us help you plan the ultimate dive getaway. [Insert your contact information or website.] #GoDiveNow
  
   

Drop Some Knowledge:

• Looking to upgrade your dive experience? Learn how your fin selection can help you glide effortlessly through the water: https://bit.ly/3hNdFcJ #GoDiveNow
  
  
• Curious about how regulators work and which one fits your diving style? Learn about different types, features, and benefits to choose the one that best suits your needs and preferences: https://bit.ly/3jMHICV #GoDiveNow
  
   

Ask a Question

• Dive trips gift us with countless unforgettable moments beyond the underwater experience. From bonding with new friends over beachside dinners to discovering hidden gems in local markets, there are so many memories to cherish. Do you have a special moment from a dive expedition that stands out? Share your favorite memory with us in the comments below! 🌊✨ #GoDiveNow
  
  
• If you could choose an all-expenses-paid trip to any dive site in the world—where would you go? Share it with us in the comments below. #GoDiveNow
  
   

Additional content idea for this month:

• User-Generated Content

  Encourage your followers to share their exciting summer diving experiences by tagging you in their posts. When you receive notifications, amplify their content to your audience! This approach not only fosters community but also boosts engagement and authenticity. It's a budget-friendly method to distribute genuine and creative content, strengthening your connection with your audience.

June 2024

Holiday Inspired:

• [Post on Father’s Day, June 16, 2024]
  Happy Father’s Day to all the lifelong dive buddies out there! Tag a special scuba dad in your life in the comments below. #GoDiveNow [Use free image, "Father’s Day 2024," available below]

 Encourage and Inspire:

• Explore uncharted waters and uncover hidden gems and stunning underwater vistas. The ocean is brimming with surprises, just waiting for you! Reach out to us today to learn how you can become a certified scuba diver and open the door to a new world of adventures. [Insert your contact information or website.] #GoDiveNow
  
  
• Discover the rest of your world… beneath the waves. Get in touch with us today to find out how you can become a certified scuba diver. [Insert your contact information or website.] #GoDiveNow

Drop Some Knowledge:

• Our ocean reefs are like bustling underwater cities, each with its own vibrant personality and hidden treasures. Dive in and uncover the remarkable wonders of reef life today: https://bit.ly/3guuZ5J #GoDiveNow
  
  
• 📸 Whether you're capturing vibrant coral reefs or the elusive creatures of the deep, your underwater camera captures the mesmerizing world beneath the waves. Learn which underwater cameras are best suited for your dives: https://bit.ly/3gT7McH #GoDiveNow
  
  
• 🌊 Calling all adventure seekers and underwater enthusiasts! Are you ready to explore the hidden treasures of the deep? Dive into the exhilarating world of wreck diving and unveil the secrets of history: https://bit.ly/3cdSgq5 #GoDiveNow

Ask a Question

• Ready for a dive adventure this weekend? Share your exciting plans in the comments below and don't forget to tag your dive buddy! 🌊💦 #GoDiveNow
  
  
• Dreaming of mastering a new dive specialty? Dive into the discussion with us! Share which course has caught your eye in the comments and make sure to tag your dive buddy for some extra motivation! #GoDiveNow

Additional Content Idea for This Month:

• "Guess the Product" Contest/Game
  Engage your social media followers by posting close-up or obscure images of products sold in your store and asking them to guess what they are. You can add hints or clues to make it more engaging. Followers can comment on their guesses, and the first person to guess correctly could win a small prize or discount on their next purchase. This not only encourages interaction and engagement but also showcases the variety of products available in your store.
  

MAY 2024

Holiday Inspired:

• [Post on May 12th, Mother's Day]
  On this Mother's Day, let's take a moment to honor all the amazing scuba-diving moms out there! Do you know a special woman who shares your love for exploring the underwater world? Tag her in the comments and let her know how much you appreciate her. #GoDiveNow [Use free image, "Mother’s Day 2024," available below]
  
  
• [Post on May 23th, World Turtle Day]
  Happy World Turtle Day! 🐢 Let's pause to celebrate these incredible creatures and reaffirm our commitment to safeguarding them and their environments. To learn more about how to do your part, check out this link: https://bit.ly/2Qyg3tm. Remember to share your tips and actions in the comments below! #GoDiveNow #WorldTurtleDay [Use free image, "World Turtle Day 2024," available below]

Encourage and Inspire:

• Are you prepared to embark on a journey filled with excitement and exploration? Reach out to us today to learn about becoming a certified scuba diver and open the door to endless possibilities! Explore our website [insert website link] or send us a message for more information. #GoDiveNow
  
  
• Feeling overwhelmed? Craving relaxation? Dive into a world of tranquility beneath the waves! Contact us now to start your journey towards inner peace as a scuba diver. Visit our website [insert website link] or message us for more information. It's time to dive into a world of serenity! #GoDiveNow
  

Drop Some Knowledge:

• Have you ever wondered what Nitrox is and why it's a game-changer for divers? 🤔 We've got you covered! Learn all about the benefits of using Nitrox on your dives: https://bit.ly/3ft784B #GoDiveNow
  
  
• Just earned your open water diving certification? Fantastic! You've embarked on an amazing underwater journey. Now, let's gear up! Find out how to start purchasing your own equipment: https://bit.ly/2RlN63U #GoDiveNow
  
  
• Do you find the underwater world enchanting? Elevate your exploration by delving deeper into the art of underwater photography and videography. Visit https://bit.ly/3hB54tZ to discover more. #GoDiveNow

Ask a Question

• How does scuba diving impact your life? Does it bring you tranquility, deepen connections with loved ones, or provide opportunities to explore stunning underwater worlds? Share with us in the comments below what makes scuba diving unique and meaningful to YOU! #GoDiveNow
  
  
• Who is your diving role model? Tell us about your role model and their impact on you in the comments below! #GoDiveNow

Additional Content Idea for This Month:

• Did You Know?🤔
  Create a series of "Did You Know?" posts related to diving or your specific products or services. These could highlight interesting facts, statistics, or historical tidbits your dive community might find engaging. This type of content educates your followers and encourages engagement as they comment, like, and share their thoughts or additional facts.

APRIL 2024

This month we bring you details of a special movement happening on Earth Day: Connection2Water.

On Earth Day (April 22nd), divers will share photos and videos on social media of their favorite dive site using #Connection2Water and #GoDiveNow. This is a great opportunity to engage your community and customers! Encourage your followers to join in and share their own posts on Earth Day. 

👉 Access the Connection2Water Resource Center for complimentary social media content that you can share with your social media communities to encourage their participation in the Connection2Water movement.

MARCH 2024

St. Patrick’s Day Inspired

• [Post on March 17th, St. Patrick's Day]
  If you're lucky enough to be a diver, you're lucky enough. ☘️ Happy St. Patrick's Day! #GoDiveNow (Use free image, "Lucky 2024," available below)
  
  
• Do you have a favorite diving lucky charm or ritual that never fails to ensure an unforgettable dive experience? Tell us about it in the comments below!  #GoDiveNow
  
  
• Who needs a pot of gold when you can find hidden gems beneath the sea?! Contact us to explore the underwater world and discover treasures beneath the emerald waves. 🌊 [Insert your contact information or website.] #GoDiveNow
  

Encourage and Inspire

• Are you drawn to exciting new experiences, where every corner holds the promise of adventure and discovery? Contact us today to learn how you can become a certified scuba diver and being a journey full of unforgettable experiences! [Insert your contact information or website.] #GoDiveNow
  
  
• What unforgettable memories will you create this year? Beneath the waves, thrilling adventures and unique experiences await! Reach out to us to learn how to become a certified scuba diver. [Insert your contact information or website.] #GoDiveNow
  

Drop Some Knowledge

• Modern diving instruments are designed for easy readability and usage, offering comprehensive information necessary for a safe recreational dive Get to know how they work and what you need: https://bit.ly/3sWzOsf #GoDiveNow
  
  
• LIFE HACK: Dealing with a foggy mask? Give this a shot: Apply a small amount of regular toothpaste (non-gel) on the inner surface of the mask lens! Find more useful tips for mask maintenance here: https://bit.ly/3ilX7bo #GoDiveNow
  

Ask a Question

• If you were to offer one piece of advice to someone who has been thinking about becoming a certified diver, what would it be? #GoDiveNow
  
  
• Who is your diving inspiration? Have you been motivated or guided by someone special in exploring the depths of your world? Tag them and share what makes them so special in the comments below! #GoDiveNow
  

Additional Content Idea for This Month:

• Share Your Diving Lucky Moment! 🌈
  Invite your social media followers to share their luckiest dive encounters, experiences, or moments. Whether it's an encounter with an elusive marine creature, winning some dive gear, or meeting a special someone during a dive trip, encourage them to share their stories. You can even create a unique hashtag for this campaign, such as #LuckyDiver.

FEBRUARY 2024

Valentine's Day Inspired

• [Post on Wednesday, February 14]
  Happy Valentine's Day to all the special dive buddies out there! #GoDiveNow [Use free image, "Valentine2024," available below]
  
  
• Does your Valentine enjoy diving? Reach out to us or visit our store, and we'll assist you in selecting the ideal gift for them! [Insert your website or contact information here] #GoDiveNow
  
  
• If you could treat your special someone to a romantic dive trip, where would you go? #GoDiveNow 
  

• Imagine you've just been awarded an all-inclusive diving trip to any destination worldwide, and your departure is set for tomorrow! Where would you choose to go? #GoDiveNow
  
  
• Which specialty course stands out as your favorite among those you've taken? Tell us all about it in the comments below! #GoDiveNow

Drop Some Knowledge:

• Did you know that early military scuba divers earned the nickname "frogmen" due to the striking resemblance of their fins to those of a frog? Explore the mechanics of fin functionality and discover which type suits you best: https://bit.ly/2Oc9V8B #GoDiveNow
  
  
• Searching for the ideal mask? With many options available, selecting the right one can be challenging. Let us help you determine which one might suit you best! https://bit.ly/36ZRr1o #GoDiveNow

• Share the Love 💙
  In honor of Valentine’s Day, ask your online communities to share how diving has allowed them to develop deeper connections (romantic or platonic)with others. You can ask them to recount special moments and bonding experiences or even share what makes their favorite dive buddy so special. 
  
  This is a great opportunity to connect with your followers emotionally and showcase the positive impact diving has on people's lives—in their own words. These inspirational stories can also help cultivate a sense of community and shared celebration around the timely theme of love, making your content relatable and engaging.
  
   

JANUARY 2024

Encourage and Inspire:

• Do you have dreams of exploring our beautiful planet? Start your journey to becoming a certified diver and discover the rest of your world! Give us a call or come by our store to learn more about getting started. [Insert your website or contact information here and use free video clip, "Discover 2024," available below] #GoDiveNow
  
  
• Embrace the start of a new year and kick it off with some adventure! Contact us today to learn how you can become a certified scuba diver. [Insert your contact information or website] #GoDiveNow
  
  
• Explore the latest advancements in dive gear for an upgraded underwater experience. Visit our store or give us a call and let us assist you in discovering the gear that suits you perfectly. [Insert your website or contact information here] #GoDiveNow

Ask a Question:

• Is there a dive site that holds a special place in your heart, one you'd love to revisit time and again? Share it with us in the comments below! #GoDiveNow
  
  
• What was your most memorable diving experience of 2023? Share it with us and tag your dive buddy below! #GoDiveNow
  
  
• Do you have any dive trips planned for 2024 yet? If so, tell us all about where you are headed! #GoDiveNow 
  
   

Drop Some Knowledge:

• Planning to dive back into the water for your New Year's resolution? Consider taking a refresher course to sharpen your skills. Learn more about getting back in the water here: https://bit.ly/3ncDS6R. Contact us to learn more about our course offerings! [Insert your contact information or website] #GoDiveNow
  
  
• Discover how easy it is to become a certified diver! Explore the steps and skills required for certification here: https://bit.ly/3jOG9qd #GoDiveNow 
  

• New Year, New Goals
  A great way to engage your social media followers this month could be to create a "New Year, New Goals" campaign. Encourage your followers to share their diving-related goals for the year ahead. You can create engaging posts, polls, or challenges related to goal setting or skill-building. Additionally, you can share tips, motivational quotes, or success stories to inspire and support your followers in achieving their goals for the year.

Go Dive Now: Complimentary Social Media Images