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Updated every month, this archive of Go Dive Now Marketing Digest lessons provides you with actionable marketing, design, or advertising tips that you can implement in your own marketing strategies.
GIF stickers are a fun and interactive way to elevate your social media narratives, forge connections with your audience, and boost brand recognition. The best part? You don't need graphic design expertise or technical prowess to create
your very own! Check out this video for a quick demonstration of how YOU can turn your logo into animated GIF stickers for your online communities to use in their social media stories.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
🎨 Leverage the Power of Color with Two Hacks Using Adobe Color
Unlock the untapped potential of color in your marketing strategy! In this video, we'll walk you through two helpful and effective design and marketing hacks using Adobe Color. Learn how to easily extract vibrant color palettes from any
image, and ensure your visuals are accessible to all with Adobe Color’s contrast checker. Explore these game-changing tools and elevate your marketing efforts today!
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
Struggling to choose between stock photos and custom shots for your business? Let’s take a few minutes to weigh the pros and cons of stock photos versus custom photography—each has the power to elevate your business’s authenticity and
appeal.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
This month, we are changing things up a bit and bringing you an easy, step-by-step tutorial for making a really eye-catching graphic that you can use in your next marketing campaign. Don't worry—it's much easier than you probably think and I'll take you
from start to finish in this video. Have fun and happy designing!
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
😰 Are you hesitant to create or publish content?
😰 Do you often second-guess your marketing strategies?
😰 Do you obsess over perfecting your marketing materials?
If you answered "yes" to any of these questions, you may be dealing with imposter syndrome, which could significantly undermine your confidence and the impact of your marketing efforts.
Watch the brief video below (just 2 minutes) for a motivational pep talk and practical, actionable advice for overcoming imposter syndrome. Make today the day you boost your confidence, empowering you to take control of your marketing strategies!🚀
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
You’ve likely heard of the Marketing Rule of 7, but in this video, we’ll explore its nuances and profound implications for your marketing endeavors and discuss some practical applications.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
Wouldn’t it be great if there was a quick and easy way to “spy” on your competitors and get a sense of their marketing strategy? Check out the video below to learn how you can do just that by accessing the Meta Ad Library. The Meta Ad
Library can help you gain insight into your competition's advertising strategies, helping you find gaps in the market, make informed decisions to drive the success of your own advertising campaigns, and so much more!
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
If you're already utilizing Instagram for marketing, you're probably acquainted with using polls in Stories or DMs. Excitingly, Instagram now offers the option to create polls directly in the comment section of your posts, expanding your
opportunities for audience engagement! Check out the video below to learn how easy it is to start engaging your followers with this fun new feature.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
The new year is a great excuse to take a moment to evaluate the quality and effectiveness of your website. In this video, Rachelle Reimers, DEMA’s Publications and Communications Chief, suggests six things to check on your website to help
make sure you're providing an exceptional user experience.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
Have you been thinking about boosting your revenue by launching a paid advertising campaign on social media? ✋ STOP! Before you proceed, be sure to watch the video below (3 minutes) for valuable insight and tips that will help you
determine if you are truly ready to run ads.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
Is Your Advertising Putting Your Business At Risk?
Could the claims made in your advertising be jeopardizing your business? Are you collecting customer reviews and testimonials in a way that won’t lead you to trouble? Be sure to watch this video for a few best practices to make sure advertising
claims and customer reviews aren’t putting your business at risk.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
Every Click Matters—Don't Let Your Customers Get Lost
Creating a streamlined and enjoyable online user experience is an important component in forging a positive and long-lasting relationship with potential customers. And if you are sharing links in your marketing efforts, it's important
that you aren't simply linking to your homepage. Learn how this marketing faux pas could be damaging relationships with your potential customers and ultimately costing you big money.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
Thinking of investing in online advertising but overwhelmed with your options? Meta and Google are two popular options. Learn about some of the differences between these two platforms and how you might be able to make them work for YOUR
business.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
Last month, we talked about how to use ChatGPT for things other than copywriting. But today's video shows you how you can use it to generate variations of your marketing copy or even repurpose your existing content, saving you precious
time and brain power. Watch the video below (2 minutes) for two life hacks that you won't want to miss!
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
Two Ways to Use ChatGPT That Don't Involve Copywriting
While ChatGPT's copywriting capabilities have generated a lot of buzz lately, there are many other ways your marketing can benefits from this AI language model. In this video,
we'll explore a couple of lesser-known, yet highly effective, ways ChatGPT can make your marketing efforts even more effective (and easier).
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
This month we bring you details of a special movement happening on Earth Day: Connection2Water.
On Earth Day (April 22nd), divers will share photos and videos on social media of their favorite dive site using #Connection2Water
and #GoDiveNow. This is a great opportunity to engage your community and customers! Encourage your followers to join in and share their own posts on Earth Day.
👉 Access the Connection2Water Resource Center for complimentary social media content that you can share with your social media communities to encourage their participation in the
Connection2Water movement.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
In the previous marketing lesson, we discussed seven tips to help you take your email marketing to the next level. But once you've drafted your email, don't send it in haste. Instead, pause before clicking "SEND" on your next email campaign
and watch this video so you can use the five additional tips shared to ensure your campaign is a success.
You may wish to choose the "Watch on YouTube" option in the lower left corner of the video so you have the option to view the on-screen demo in full screen.
In this Go Dive Now Marketing Digest lesson, we go over seven tips that can help you take your email marketing to the next level. From segmentation to GIFs, there is bound to be a takeaway you can use for your next email campaign. Watch
our previous lesson mentioned in Tip#1 on building a branding board here.
This Go Dive Now Marketing Digest lesson discusses some of the differences between organic and paid marketing, pros and cons of each, and some food-for-thought about the best approach for your own marketing strategy.
In this lesson, we take a look at how adding your physical address to your Instagram bio can help potential customers in your area find you quickly and easily.
In our last marketing lesson, we took a look at the four basic graphic design principles, in particular Proximity & Alignment. In today's lesson, we look at Repetition and Contrast and
discuss how these two principles can help you create more effective marketing materials.
This Go Dive Now Marketing Digest lesson provides some ideas for how you can make sure your published copy is as error-free as possible and stays consistent with your established brand voice.
How to Make More Cohesive Design & Marketing Materials (and Save You Time!)
This Go Dive Now Marketing Digest lesson demonstrates how creating a brand kit will help streamline your design creation process and help you create a cohesive brand identity. If you haven't done so already, be sure to watch the previous video,
"Building a Brand Board & Why Your Business Needs One," (scroll down) or available here.
Building a Brand Board & Why Your Business Needs One
This Go Dive Now Marketing Digest lesson demonstrates how to create a brand board and the importance of having this guide in place as a reference tool for your design and marketing efforts.
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