DEMA’s tactical goals include engaging in marketing programs that promote non-commercial diving of all kinds, create new customers, drive consumers into retail stores and resorts, and promote customer retention. This effort is largely done through the consumer marketing campaign, Go Dive Now.
Additionally, DEMA monitors legislative activity internationally and throughout the U.S. and lends assistance where needed, especially when legislation could set precedents that impact the overall industry (such as the DIVE BOAT Act).
Marketing efforts for these sorts of programs and campaigns work best when a diverse population of divers are represented. As such, we need your help in collecting media files (photo and video files) that we can use in our marketing efforts to help grow and assist the industry.
If you have any questions, please contact us at info@dema.org or (858) 616-6408.
To donate your files, complete the form below: