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2018 Consumer Household Analysis: Dive Traveler

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Information in this report includes demographics and psychographics of end-users, and is based on the location of the home in which the end-user resides. Report covers data ranging from age, income, net worth, and home ownership/value, to stages of family life and education, employment and other behaviors that govern the divers' recreational purposes. Understanding these variables provides a better awareness of customer buying behaviors and an understanding of where to find more and similar customers and is also far more reliable than single variable studies using age or income alone.

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